New buyers should know that this is a culture of collaboration, not competition. People genuinely want to see each other succeed. Owners share ideas, challenges, solutions, and best practices openly. You are never made to feel like you are figuring things out alone.
The culture is also very purpose driven. Yes, this is a business, but at its core it is about service, impact, and responsibility to the communities we serve. Decisions are not made purely based on numbers. They are made with people in mind.
If you value integrity, teamwork, support, and meaningful work, you will fit in well here. The culture pushes you to grow as a leader while constantly reminding you why this work truly matters.
Building our care team has honestly been one of the most emotional and rewarding parts of this journey. From the very beginning, it was never just about filling roles. It was about finding the right hearts. Every caregiver we bring on represents our brand inside someone’s home, with someone’s parent, grandparent, or loved one. That comes with a huge responsibility.
We have learned that recruitment is not just a business function. It is a human process. We listen to people’s life stories, understand why they chose caregiving, and determine whether their values align with ours. Watching caregivers grow in confidence, build real bonds with clients, and truly become part of our extended family makes every long hour worth it. It has not been easy, but it has been deeply fulfilling.
