Be Part of the Team

Peter Ross, CEO & Co-Founder of Senior Helpers

Peter co-founded SH Franchising in 2004 and is the current CEO for Senior Helpers. He has led the organization to become a national leader in the United States for non-medical in-home care for seniors. He has previously served as the President of the Home Care Association of America, as well as on the board of directors, and is currently a member of the Healthcare Leadership Council. He has devoted his career to helping in-home care excel and to improving service at all levels.

Dwayne Kerrigan, Co-Founder Senior Helpers Ontario

Dwayne Kerrigan, with an impressive 35 years of experience and leadership across 30 ventures in 12 industries, is a visionary business leader and the host of "The Business of Doing Business," one of the leading Canadian podcasts for entrepreneurs. Mentored by figures like Tony Robbins, Dwayne has excelled in operational strategies, marketing, and financing. As the Master Franchisee of Senior Helpers Ontario since 2016, Dwayne has applied his extensive expertise and innovative strategies to improve in-home senior care, with a special focus on quality care for Alzheimer's and dementia patients. His leadership, characterized by strategic foresight and operational excellence, has not only enhanced Senior Helpers' reputation as a trusted name in home care but also underscored his commitment to making a meaningful impact in the lives of seniors.

Tennille Kerrigan, Co-Founder Senior Helpers Ontario

Tennille Kerrigan, serving as President and Master Franchisee of Senior Helpers Ontario since May 2016, is on a mission to revolutionize in-home senior care across the province. With deep operational and leadership expertise, Tennille is on a mission to reshape the landscape of  home care through strategic innovation, exemplary team leadership, and a relentless pursuit of service quality. At the heart of her mission is a dedication to specialized Alzheimer's and dementia care, marking Senior Helpers as a beacon of excellence and trust in home care.

Ray Gasparet, Chief Growth Officer, Ontario

Ray has distinguished himself in the home care industry over the last 8 years, part of his broader 24-year career in driving sales and business growth. His adept transition into home care has been marked by strategic sales initiatives and franchise development, which have been pivotal in establishing Senior Helpers as a leader in Ontario. Ray’s expertise in forming robust partnerships and implementing effective business strategies has significantly contributed to the company’s operational efficiency and expansion. With a focus on innovation and excellence, Ray has been instrumental in navigating Senior Helpers through the industry’s challenges, steering the brand towards sustained success and growth.

Ken Anderson, Chief Financial Officer, Ontario

Ken brings a wealth of experience from over 25 years across various industries, including Asset Based Lending, Telecommunications, and Quick Service Restaurants. His expertise spans accounting, risk management, compliance, and operational oversight, playing a crucial role in ensuring the financial health and efficiency of the company. Before joining Senior Helpers, Ken held significant roles, managing a portfolio worth over $100 million as an Accounting Manager for an Asset Based Lender, and serving as Lead Accountant for an international telecommunications company. Ken’s broad experience and strategic financial management are invaluable assets to Senior Helpers, underpinning the company’s growth and operational excellence.

Craig Dowling, Marketing & Sales Director

British Columbia, Alberta, Saskatchewan, Manitoba, Newfoundland and Labrador, New Brunswick, Nova Scotia, Prince Edward Island

Craig brings a blend of heartfelt passion and extensive business acumen to his role as Director at Senior Helpers. With a background in supporting children on the Autism Spectrum in residential settings in Ireland, Craig's commitment to helping others runs deep. Since relocating to Canada in 2016, he has made significant strides in the home care industry, notably as a Franchise Development Manager for a large franchise system. Craig's expertise in expanding businesses across North America has positioned him as a valuable asset to Senior Helpers, where he looks forward to further growing and developing the brand throughout Canada.

Anna Russo, Operations Manager for Ontario Corporate Locations

Anna brings a wealth of expertise from her background in Human Resources within the healthcare sector, particularly in enhancing employee and client experiences. Her tenure at Senior Helpers, preceded by a significant role at Nurse Next Door, underscores her ability to drive organizational excellence, optimize operations, and elevate care quality through effective performance management and employee engagement. Anna's passion for impactful care and her dedication to improving workplace environments have established her as an expert in the home care industry, ensuring Senior Helpers remains at the forefront of community health care excellence.

Nicole Brand-Dixon, Franchisee Training & Support, Ontario

Nicole is an adept professional, ideal for franchisee support and training at Senior Helpers, given her expertise in operational management, financial oversight, and team leadership. With a Bachelor of Commerce and specialized certifications, she excels in creating and implementing training programs, enhancing team performance, and leveraging technology for business improvement. Nicole's skills in digital marketing and customer engagement further enrich her ability to support franchisees in the fast-paced industry.

Mari Baxter, Chief Operating Officer, Senior Helpers

Ms. Baxter began her career with Senior Helpers in 2008 when there were just 40 franchisees. After working in the field for several years, Mari was promoted to Vice President of Operations in 2011, with the additional responsibilities of all resales, corporate stores, international franchising, and the training department. In 2021, she moved into the position of Chief Operating Officer. As COO, Mari and her field staff, Directors and department Vice Presidents oversee all franchise and corporate store operations, compliance management, advanced training, client care and retention programs, and vendor and national account relations. Mari was elected to the Home Care Association of America's Board of Directors in 2024. She has more than 15 years of leadership, operational and management experience in the franchise space, in addition to more than 14 years as a successful business owner and entrepreneur.

Rob Cantrell, Executive Vice President of Franchise Development, USA

Rob joined the Senior Helpers Franchise Development team in 2016. He works closely with franchise candidates to guide them through the Discovery and Orientation process and provide a thorough overview and guidance of how to become a Senior Helpers franchisee. Rob has over 20 years of sales/sales management experience with an outstanding track record in the franchise sales space as well.

Mark Steinberg, Chief Financial Officer, USA

Mark has provided audit and consulting services to a wide variety of health care organizations, including hospitals, continuing care retirement communities, skilled nursing facilities, assisted living facilities, and home health care providers.  Mark has frequently consulted with clients on complex audit and accounting matters, internal controls, fraud investigations, regulatory compliance and reporting, Medicare and Medicaid reimbursement, and accounts receivable management.

Mike Chumley, Chief Information Officer, USA

Mike brings over 25 years of experience in IT and business management to Senior Helpers. His focus has been driving business growth and process improvements by providing sound technology solutions. He is a specialist in the areas of business process re-engineering, capital project management, software system design, multi-vendor system integration, and resource planning.

Christina Chartrand, Senior Vice President of Training, USA

Christina is the VP of Training for SH Franchising. She has over 25 years of training and teaching experience, primarily with franchise organizations. Christina has created numerous training programs on a variety of topics for families, employees, managers, and business owners, including our award-winning Senior Gems® and Parkinson’s Care programs.

Daniel Sitko, Vice President of Corporate Store Operations, USA

Daniel has been in the healthcare segment for 17 years with 11 years of expertise with Senior Helpers. Specializing in change management requiring forward-thinking leadership, innovative approaches, and decisive action to optimize profitability, and drive organizational change. Prior to Daniel's current role he was working as Franchise Operations Director on the Franchise Operations Field Support Team.

Janet Berg, Vice President of Marketing, USA

Janet Berg initially joined Senior Helpers as the director of marketing in August 2015, and now serves as the Vice President of Marketing. She has more than 24 years of strategic marketing and public relations experience within the hospitality, home healthcare, and franchise space. Janet works closely with the Senior Helpers marketing team and external partners to provide franchise owners with training and the traditional and digital marketing tools and resources they need to build and grow their businesses.