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Robert Thornton - Victoria, BC

1. How did your personal “why” connect with the mission of Senior Helpers?

My personal “why” began long before I ever considered owning a franchise. At 22, I retired from a promising professional soccer career to become the full-time caregiver for my father, who had been diagnosed with multiple forms of dementia and early Parkinson’s. For nearly a decade, I managed every aspect of his care - feeding him, bathing him, coordinating health authority services, and ensuring he experienced dignity even as his world became smaller.  Those years shaped me. They taught me what families go through behind closed doors, how isolating the journey can feel, and how transformative it is when support is reliable, compassionate, and human.

When I discovered Senior Helpers, their mission didn’t just resonate - it mirrored the life I had already lived. This brand stands for dignity, respect, and meaningful connection. Joining the system felt less like starting a business and more like honoring the promise I made to myself years ago:  That no family should face aging or caregiving alone.

 

2. What’s one milestone you’re especially proud of since launching your location?

One milestone my wife and I are genuinely proud of is the steady momentum we have created toward becoming a trusted partner to hospitals, senior living communities, and local organizations in Victoria. We’re not claiming that title yet - trust is something you earn over time through consistency, communication, and reliability. But we are beginning to see early signs that our efforts are working.  Individuals are starting to reach out because they are hearing that our team is responsive, solutions-focused, and able to support families with clarity and compassion.

Currently, we are expanding our community presence through our Performing Arts Partnership - bringing youth choirs and school ensembles into hospitals and senior communities for intergenerational performances throughout the winter season. The emotional impact of those events reminded everyone involved how meaningful connection can be for seniors.  Watching our reputation grow organically - through relationships, initiatives, and the experience families share about working with us - has been one of the most rewarding milestones so far.

 

3. What would you tell someone who is considering buying a Senior Helpers franchise?

I would tell them that this business is more than a financial investment – it is a responsibility and a privilege. If you are driven by empathy, discipline, and a genuine desire to make life better for others, Senior Helpers gives you the structure and support to turn that into a meaningful career. What impressed me most is that the system does not expect you to do it alone. From strategic guidance to clinical resources to operational frameworks, the corporate team surrounds you with tools that accelerate growth while allowing you to maintain your own leadership style.  But the real differentiator is the mission. If you believe that seniors deserve dignity and families deserve peace of mind, you will find that this work gives back more than you ever expected. It is challenging, yes - but deeply rewarding. And if your “why” is strong, Senior Helpers is an exceptional place to build something that truly matters.